The Future Of Personalization Depends On First-Party Behavioral Data

There’s a careful balance between privacy and personalization that marketers must master to create an effective customer engagement and retention strategy.

Jul 11, 2024 - 14:30
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The Future Of Personalization Depends On First-Party Behavioral Data
There’s a careful balance between privacy and personalization that marketers must master to create an effective customer engagement and retention strategy.

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