She 'Reverse-Engineered' Her First Company's Failure Into a Sober-Curious Brand Making $25 Million a Year

Shizu Okusa ran her first company for eight years but never made enough money. When she founded Apothékary, she knew what she had to do differently.

Mar 14, 2024 - 15:30
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She 'Reverse-Engineered' Her First Company's Failure Into a Sober-Curious Brand Making $25 Million a Year
Shizu Okusa ran her first company for eight years but never made enough money. When she founded Apothékary, she knew what she had to do differently.

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