In 2025, Demand And ABM Teams Must Do Better With Less
Entering 2025, marketers will still be plagued by “tight budgets” and “a lean year.” On the surface, it may appear as if most budgets are increasing, as 82% of global B2B marketing decision-makers report their budgets being increased by 1% or more. But once you adjust for inflation, it’s the same old story, as only 35% of organizations will see a real increase in budgets
Entering 2025, marketers will still be plagued by “tight budgets” and “a lean year.” On the surface, it may appear as if most budgets are increasing, as 82% of global B2B marketing decision-makers report their budgets being increased by 1% or more. But once you adjust for inflation, it’s the same old story, as only 35% of organizations will see a real increase in budgets
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