How The HeyDude Guy Became A Billionaire Selling Ugly Shoes

Alessandro Rosano’s contrarian playbook for the comfort-footwear company: no financing and minimal marketing. It worked so well he sold to Crocs for $2.5 billion.

Sep 5, 2023 - 11:00
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How The HeyDude Guy Became A Billionaire Selling Ugly Shoes
Alessandro Rosano’s contrarian playbook for the comfort-footwear company: no financing and minimal marketing. It worked so well he sold to Crocs for $2.5 billion.

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