Forget Counterfeits. Fashion Designers Now Face A New Threat: Deepfakes

The CEO of small fashion label Popflex is used to scammers creating knockoffs of her designs. But then one used AI to swap her face for someone else’s in a counterfeit marketing video.

May 28, 2024 - 12:30
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Forget Counterfeits. Fashion Designers Now Face A New Threat: Deepfakes
The CEO of small fashion label Popflex is used to scammers creating knockoffs of her designs. But then one used AI to swap her face for someone else’s in a counterfeit marketing video.

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