Digital Advertising’s Future Is About More Than Attention

There is a great risk of attention becoming a binary view—either a consumer paid attention or didn’t—without incorporating other factors that can impact attention

Oct 20, 2023 - 12:30
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Digital Advertising’s Future Is About More Than Attention
There is a great risk of attention becoming a binary view—either a consumer paid attention or didn’t—without incorporating other factors that can impact attention

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