Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Preliminary data from Pacvue shows overall ad spending jumping nearly 30% and cost-per-click (CPC) increasing 9.9% compared to last year.

Dec 1, 2024 - 17:00
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Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers
Preliminary data from Pacvue shows overall ad spending jumping nearly 30% and cost-per-click (CPC) increasing 9.9% compared to last year.

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